AISIN Corporation, the fifth largest Tier One automotive supplier in the world, today announced that it has won an “R&D 100” Award for its Driver Monitor System (DMS) for Advanced Drive. The award, one of only 100 given in the annual program, was presented by “R&D World” media in the “Software/Services” category. The product was co-developed by Toyota Central R & D Labs, Toyota Motor Corporation, and Woven Core, Inc.

Driver Monitor System for Advanced Drive

In 2006, AISIN developed the world’s first Driver Monitoring System (DMS) that detects the orientation of a driver’s face. Since then, it has continually updated and pursued added value in keeping with vehicle and technology advancements, and societal changes.

Using coaxial corneal reflection for gaze estimation, AISIN developed a superior driver monitor system. Vertical separation performance assessments demonstrate that frontward gazing and horn pad area gazing were distinguished correctly in 99.7% of all cases. In support of Toyota’s Advanced Drive, this system improves convenience and safety remarkably.

AISIN continues to promote engineering development and incorporate its technologies into systems that help to prevent traffic accidents and eliminate fatalities and achieve human-centric driving assistance in cooperation with Toyota and other related companies. Its products for enabling advanced driving assist technology were adopted in the Toyota MIRAI and Lexus LS500h as products known as Advanced Drive.

The objective of Advanced Drive, a state-of-the-art driving assist technology, is to deliver automated driving that motorists can always rely on through decision-making with the highest priority on safety. This includes consideration for drivers of other vehicles with natural and smooth driving equivalent to that performed by a human driver.

In the hands-free driving mode in Advanced Drive, the driver is obliged to always pay attention to his or her surrounding environment, as the system assists the driver and the vehicle in driving appropriately.

Artificial intelligence technology centered on deep learning is incorporated to predict various situations that may be encountered while driving and help with driver responses. In situations where danger is predicted in the surrounding environment or concerning the driver’s condition, the system provides a warning, and the driver can make a decision or specify operation of the system in accordance with a proposal from the system. The objective is driving assistance that fosters trust between the driver and the car through two-way communication.

By incorporating state-of-the-art AI using a general-purpose processor, this system has significantly improved in detecting the direction of the driver’s eyes and face and whether his or her eyes are open or closed, enabling highly accurate detection even when view of the driver’s face is difficult. Furthermore, AI can also safely stop the vehicle if the driver collapses, if there is no response to system warnings or if lack of operation by the driver continues, as the system determines that continued driving by the driver would be difficult.

About Distracted Driver Traffic Accidents

The dangers of using mobile phones and other electronic devices while driving is attracting global attention, and, in the United States, traffic accidents caused by visual distraction continue to increase. According to the National Highway Traffic Safety Administration, 387 fatalities occurred in 2019 as a result of vehicle crashes in the U.S. that involved the use of mobile phones.

About AISIN Corporation

AISIN is the world’s fifth largest Tier One supplier of automotive components and systems such as transmissions, brakes, navigation systems, chassis, body, engine-related parts, electronics, and intelligent parking systems. A $32 billion company, AISIN is the largest manufacturer of automatic transmissions in the world and employs more than 120,000 team members at more than 200 consolidated companies.

About R&D World, R&D 100 Awards Program

R&D World is a prominent media brand with a print magazine component, website, awards program, podcast and e-Newsletters. The company delivers interesting and informative content to engineers, scientists, laboratory professionals, R&D managers, and others involved in the world of research. Established in 1963, the R&D 100 Awards is the only Science and Technology awards competition that recognizes new commercial products, technologies and materials for their technological significance that are available for sale or license.

Media Contacts:

North America / Aisin World Corp. of America Corporate Communications

Jennifer Thomas              [email protected]            248.506.7881

Joe Rohatynski                 [email protected]      313.378.6570