New AASA-led exhibit features immersive AR experiences, expanded aftermarket lineup and continued growth across the Americas
AISIN Corporation is bringing new augmented reality (AR) experiences, innovative products and more to its display at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nov. 4-6, 2025.
Led by AISIN Aftermarket & Service of America, Inc. (AASA), the exhibit (#A5031) will feature several new aftermarket parts from AISIN as well as safety-related components from world-class brake system supplier ADVICS—all under the AISIN Corporation umbrella.
Immersive Technology Takes Center Stage
To bring a new level of interactivity to this year’s show, AASA partnered with Shaking Earth Digital, LLC (SED), a leading app development studio specializing in immersive technology, to create augmented reality experiences that bring AISIN’s innovation to life. Visitors can explore AR versions of AISIN’s most popular and advanced parts, including a water pump, e-Axle and thermostat, all rendered in striking detail.
SED also developed a digital replica of AISIN’s iconic Wire Car, allowing visitors to “drive” it in augmented reality using their mobile devices — an engaging nod to AISIN’s legacy of creativity and engineering excellence.
“We are excited to work with AISIN, a pillar in the automotive aftermarket parts industry, and share the benefits of AR with AAPEX visitors,” said Jens Zalzala, founder and lead developer of SED. “With AR, we are able to bring imagination and technology together so people can engage with the AISIN brand by seeing life-size parts and being able to have fun driving the Wire Car.”
Both AR experiences, including the Virtual Parts Explorer and Drive the AISIN Wire Car, are available to anyone with a mobile device. By scanning the QR codes located in the AISIN booth (#A5031), or accessing the link below, visitors can instantly launch the experiences:
Interactive Site: AISIN AR Experiences
Password: TheBlueCar
Celebrating AISIN Aftermarket & Service of America
“Last year, we marked an exciting new chapter with the launch of AASA,” said Larrow Kaufman, assistant general manager of AASA. “That momentum continues as we showcase how AISIN is moving mobility forward — combining innovation, quality and customer experience in everything we do. AAPEX gives us a meaningful platform to demonstrate that progress, and we approach it thoughtfully each year to ensure our booth reflects not only what we make, but how we think. We’re proud to be back for our 28th consecutive display, engaging with customers and partners who share our drive to keep the world moving.”
At AAPEX 2024, AISIN introduced AISIN Aftermarket & Service of America, Inc., a new Americas-based company created through the merger of AWTEC and AISIN World Corp. of America’s aftermarket division. AASA unites AISIN’s regional aftermarket sales and remanufacturing operations to deliver an expanded range of parts, service and maintenance solutions. The new organization reflects AISIN’s ongoing evolution toward becoming a total parts and service provider, reinforcing its commitment to agility, customer service and growth throughout the Americas.