AISIN was in full force in the most globally recognized and attended event for the automotive aftermarket industry, AAPEX 2023; held in Las Vegas, Nevada from November 1st to November 3rd, 2023. The event was a great avenue for us to display our latest products and services, network with industry leaders, and engage with our customers.

Here are the highlights from our participation:

1. Newly updated booth design: Our booth featured a larger footprint and an innovative design that attracted many visitors. Our goal was not just to showcase our products and services but to also leave a lasting impression that resonates with our brand identity.

1. Introduced new products: We displayed both our traditional mechanical parts and our first-to-market electrification parts as a long-established OE Tier one supplier for Toyota and Lexus. Among our new product introductions were the Transfer Case Bearing Kits, Parking Brake Actuators, Transmission Oil Cooler Pumps, and Engine Cooling Temperature Sensors.
    
2. Hosted a cocktail event for customers and sales reps: Our team hosted an on-site cocktail hour event, “Appetizers with AISIN.” We were thrilled to have hundreds of customers attend this event at our booth to connect with us and to learn about our current, newly released, and future products.
    
3. Networked with industry leaders: We attended many industry lunches and receptions held throughout the week to meet with other industry leaders and explore new opportunities.
    
4. Debut of our new Reman Hybrid Battery: We were excited to unveil our latest creation, the Reman Hybrid Battery Program, which promises to provide excellent support to the burgeoning hybrid vehicle car parc population.
    
5. Submitted entries for the AIA “Best New Product” exhibition: We showcased our Parking Brake Actuators, Transmission Oil Cooler Pumps, Hybrid Battery, and Transfer Case Bearing Kits as entries for the AAIA “Best New Product” exhibition.
    
6. Delivered a Hybrid Battery Presentation at the AAPEX EV Expo: Our experts gave a talk on Hybrid Battery at the AAPEX EV Expo, which was well-received by the audience.
    
7. Hosted our AWA President Scott Turpin and many AISIN-ADVICS Japan/AWTEC executives: We were honored to host our AWA President Scott Turpin and many AISIN-ADVICS Japan/AWTEC executives at the AAPEX show, introducing them to our customers and industry leaders.
    
8. Company Dinner: We concluded the show with an all-company dinner at Galpao Gaucho Brazilian Steakhouse. Indeed, it was a wonderful opportunity for our team to celebrate our team’s success; and reflect on our achievements.
    

At AISIN, we are committed to innovation, excellence, and the creation of a sustainable future. We believe that our participation in AAPEX every year is a testament to our commitment to these values.