2025 marked another successful year for AISIN at AAPEX, reinforcing our momentum as a global aftermarket leader and total solutions provider.
With updates to the show floor layout, AISIN's booth was strategically positioned to maximize visibility and engagement, drawing strong traffic throughout the event. Building on the launch and continued growth of AISIN Aftermarket & Service of America (AASA) in 2024, this year's presence highlighted not only our expanding North American product offerings, but also a heightened focus on our AISIN Sales Latin America (ASLA) organization.
ASLA made a strong debut at AAPEX 2025, introducing an expanded portfolio of new products tailored to the Latin American market. These additions included a broad range of suspension components such as struts, shocks, and undercar suspension parts, further demonstrating AISIN'S commitment to market needs across North and South America.
AR Experience
One of the standout elements of AISIN's AAPEX 2025 presence was the debut of AISIN AR, an augmented reality experience designed to create a more interactive and engaging way for attendees to explore AISIN products. Using QR codes, visitors could view highly detailed, life-like digital versions of select components in their own environment, offering a fresh and modern way to experience AISIN engineering beyond traditional static displays.
Adding an element of fun to the booth was the introduction of the AISIN Wireframe Car, a remote, wireframe-style AR vehicle experience designed purely to engage, entertain, and spark curiosity. While not intended as a technical or professional application, the Wire Car became a memorable touchpoint on the show floor, inviting attendees to interact with the AISIN brand in a lighthearted, hands-on way that encouraged conversation and repeat visits
Customer feedback throughout the show was overwhelmingly positive. Attendees responded strongly to the booth design, the breadth of products on display, and, most importantly, the quality of conversations and strategic meetings held during the event. AAPEX 2025 once again served as a valuable opportunity for AISIN to strengthen relationships, gather valuable market insights, share its evolving aftermarket vision, and demonstrate how innovation, whether practical or playful can create a meaningful brand engagement.
As AISIN continues to evolve its aftermarket strategy, our presence at AAPEX remains a key platform for connecting with customers, showcasing our growing capabilities, and delivering experiences that are informative, engaging, and memorable.
For over 50 years, AISIN has been a trusted partner in the aftermarket. With its bold plans for expansion, the company is ready to support customers in new and exciting ways..
